For more than 20 years, Heather Hinrichs has helped individuals, families, and business owners navigate important financial decisions through changing markets and life transitions. Her interest in finance began at age 10 after a visit to the San Francisco Stock Exchange sparked a fascination with the markets and the impact financial decisions can have on people's lives.

What sets Heather apart is the breadth of her experience. Before moving into wealth management, she built a career spanning consulting, commercial banking, distressed debt, investment banking, capital raising, and private banking. As a result, she brings a practical, real-world perspective that goes beyond traditional investment management and helps clients navigate the complexities of their financial lives.

Heather attended the University of Colorado Boulder (Go Buffs!) and holds a Series 7, Series 63, and Series 66 licenses, as well as a Utah Health and Life Insurance License and an MBA. Throughout her career, she has advised business owners, executives, and high-net-worth families, drawing on expertise in alternative investments, lending, credit, and capital markets. She was also recognized as one of Utah's 40 Women Over 40.

After moving from Los Angeles to Park City in 2020, Heather discovered her passion for private banking and wealth management. She realized that her diverse background uniquely positioned her to help successful individuals and families make informed financial decisions while balancing their personal, business, and legacy goals.

Heather's approach is simple: listen first. She believes the best advice begins with understanding a client's goals, values, family dynamics, and priorities before developing strategies designed to support what matters most. Known for her direct, honest communication style, Heather focuses on building long-term relationships grounded in trust and meaningful conversations.

Outside of work, Heather enjoys skiing, Pilates, yoga, reading, exploring Park City with her family and their doodle, and spending time by the ocean whenever she can. She and her husband have four children: twin girls attending college, two boys who live in Park City, and a granddaughter who recently celebrated her first birthday. An enthusiastic home cook, Heather loves bringing people together around the table to share good food, laughter, and connection.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”— Maya Angelou

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